fbpx
logo
logo
  • Casos
  • Proyectos
  • Nosotros
  • Contacto
  • LAB

La R

«La R» es una marca de cervezas artesanas que produce sus cervezas de una forma sostenible y a partir de explotaciones de cebada, trigo y maíz controladas. Actualmente elaboran dos tipos de cervezas, la Roja y la Rubia, las dos a partir de cebada y trigo, pero una de ellas con un toque de naranja que le otorga color y un sabor especial. Cervezas con un toque de inconformismo «por lo de siempre».

Teniendo como base el nombre de la marca, creamos una arquitectura de nombres que diera coherencia a las dos cervezas actuales y que marcase el camino para los próximos lanzamientos. Teniendo la letra R como protagonista y otorgándole una personalidad propia, nace La Rubia y La Roja. Dos nombres que ya tenemos interiorizados dentro del mundo de las cervezas y que ayudan a identificar cada una de las variedades.

A nivel gráfico, mezclamos recursos ligados tanto al proceso tradicional de impresión (estampación), junto con elementos gráficos contemporáneos como la tipografía y una letra R que será la base de la identidad visual de la marca y sus productos. La importancia del color en cada uno de los packs nos va a ayudar a la distinción de las variedades y reforzar su posicionamiento dentro de las categorías de tipos de cerveza.

ClienteLa RSectorBebidasServicioPackaging · Branding · Naming

  • BES
  • Índole Wines

© 2023 Glowe. Todos los derechos reservados | Aviso Legal

Seguro que lo imaginas, pero debemos informarte. Utilizamos cookies propias y de terceros para obtener datos analíticos y mejorar tu experiencia en nuestra web. Obviamente, puedes configurarlas y rechazarlas Aceptar
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Siempre activado
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDuraciónDescripción
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
GUARDAR Y ACEPTAR

Privacy Preference Center

Privacy Preferences